Playrix acquires Serbian game studio Eipix Entertainment

Russian developer Playrix has acquired Serbian game studio Eipix Entertainment. The move is part of the company’s continuing business strategy to expand into other markets and will see the Eipix team join Playrix RS, its Serbian subsidiary in Novi Sad. Under new management, the studio will be tasked with creating new free-to-play mobile games. Founded in 2005, EipixContinue reading “Playrix acquires Serbian game studio Eipix Entertainment”

Mobile-Gaming Billionaires Are Buying Rivals Instead of Selling Out

Playrix Holding Ltd., a mobile-game developer that made billionaires of its Russian founders, has bought into about a dozen studios to take on the likes of Activision Blizzard Inc. and Electronic Arts Inc. Brothers Igor and Dmitry Bukhman said in an interview that by 2025 they want Playrix’s sales to catch up with those of the U.S. gamingContinue reading “Mobile-Gaming Billionaires Are Buying Rivals Instead of Selling Out”