Gaming is becoming more popular with the older generation

Older people are increasingly turning to videogames as the population ages and games become more and more popular and visible, according to new data published by the AARP, a US-based interest group that advocates on behalf of people aged 50 and above. Gamers in that age group have increased in number significantly since 2016, the studyContinue reading “Gaming is becoming more popular with the older generation”

Consumer spending on mobile games grew 8% to $210 million on Christmas

Consumer spending on mobile games grew 8% to $210 million on Christmas, according to a report by mobile analyst firm Sensor Tower. That was up from $195 million last year. U.S. mobile gamers spent $58 million, or 2% more than Christmas 2018. And mobile games accounted for 76% of worldwide app spending on Christmas and 73% of U.S.Continue reading “Consumer spending on mobile games grew 8% to $210 million on Christmas”

What is your choice of the best mobile game of 2019?

In the last few days I am seeing so many articles about ‘their’ best mobile games selection for 2019. There were many new games and the ‘old’ were still on top of the stores. So lets exclude these oldies! Tell me, what game did you play and was your number one favourite? Leave your thoughtsContinue reading “What is your choice of the best mobile game of 2019?”

Study: 94% of free mobile games have in-game ads as developers fortify strategies

In-game ads increasingly provide a way for mobile marketers to reach audiences who are engaged with a gaming experience and aren’t just passive consumers of content, deltaDNA’s findings suggest. Growing in-game ad inventory gives marketers another digital channel to diversify their media budgets and lessen any over-dependence on paid search or social media. Mobile platformsContinue reading “Study: 94% of free mobile games have in-game ads as developers fortify strategies”

Battle Pass is a hot trend in mobile games – like it or not

A bit over a year ago, we wrote a post about Battle Pass systems. Back then, this monetization mechanic was still brand-new with Fortnite the first mobile title to popularize it among players. Even though other genres slowly started adopting the Battle Pass as well, it was mostly left to Battle Royale games. Now the mobile gamingContinue reading “Battle Pass is a hot trend in mobile games – like it or not”

Liftoff report on app industry shows games leading the way in downloads, in-app revenue and number of new releases

The combined revenues generated by mobile games reached $41.5 billion in a single 12-month period — more than 15 times higher than the $2.77 billion generated by the next biggest category, Entertainment. That’s according to Liftoff’s Mobile App Trends Report, which looked at the entire breadth of apps on iOS and Android between September 1, 2018Continue reading “Liftoff report on app industry shows games leading the way in downloads, in-app revenue and number of new releases”

GameBizCon; Professionals of the Gaming industry meet and match to do business in pre-scheduled video calls

It is almost time for GameBizCon January 28-30 in 2020; professionals of the gaming industry meet and match to do business in pre-scheduled video calls. Let us come to you, it the motto! GameBizCon brings the perfect mix of Gaming industry professionals and the ease of online business to your front doorstep in pre-scheduled videoContinue reading “GameBizCon; Professionals of the Gaming industry meet and match to do business in pre-scheduled video calls”

Call of Duty Mobile has generated just short of $87 million in its first two months

Call of Duty Mobile has generated just short of $87 million in its first two months on app stores, although spending slowed in its second month. A new report from Sensor Tower shows the mobile free-to-play shooter made $31 million last month, which combined with the $55 million in its opening month of October puts revenues wellContinue reading “Call of Duty Mobile has generated just short of $87 million in its first two months”

PubNative Acquires Mobile Advertising Technology and Development Team from TVSMILES

Media and Games Invest plc (formerly Blockescence plc) announced today that its subsidiary PubNative GmbH has acquired the development department and advertising technology of award-winning German mobile publisher TVSMILES GmbH to further strengthen its position in the mobile ecosystem and expand its reach into new advertising formats. TVSMILES is a fellow pioneer in mobile native advertising which owns and operatesContinue reading “PubNative Acquires Mobile Advertising Technology and Development Team from TVSMILES”