Gaming is becoming more popular with the older generation

Older people are increasingly turning to videogames as the population ages and games become more and more popular and visible, according to new data published by the AARP, a US-based interest group that advocates on behalf of people aged 50 and above. Gamers in that age group have increased in number significantly since 2016, the studyContinue reading “Gaming is becoming more popular with the older generation”

What is your choice of the best mobile game of 2019?

In the last few days I am seeing so many articles about ‘their’ best mobile games selection for 2019. There were many new games and the ‘old’ were still on top of the stores. So lets exclude these oldies! Tell me, what game did you play and was your number one favourite? Leave your thoughtsContinue reading “What is your choice of the best mobile game of 2019?”

Study: 94% of free mobile games have in-game ads as developers fortify strategies

In-game ads increasingly provide a way for mobile marketers to reach audiences who are engaged with a gaming experience and aren’t just passive consumers of content, deltaDNA’s findings suggest. Growing in-game ad inventory gives marketers another digital channel to diversify their media budgets and lessen any over-dependence on paid search or social media. Mobile platformsContinue reading “Study: 94% of free mobile games have in-game ads as developers fortify strategies”

Battle Pass is a hot trend in mobile games – like it or not

A bit over a year ago, we wrote a post about Battle Pass systems. Back then, this monetization mechanic was still brand-new with Fortnite the first mobile title to popularize it among players. Even though other genres slowly started adopting the Battle Pass as well, it was mostly left to Battle Royale games. Now the mobile gamingContinue reading “Battle Pass is a hot trend in mobile games – like it or not”

Liftoff report on app industry shows games leading the way in downloads, in-app revenue and number of new releases

The combined revenues generated by mobile games reached $41.5 billion in a single 12-month period — more than 15 times higher than the $2.77 billion generated by the next biggest category, Entertainment. That’s according to Liftoff’s Mobile App Trends Report, which looked at the entire breadth of apps on iOS and Android between September 1, 2018Continue reading “Liftoff report on app industry shows games leading the way in downloads, in-app revenue and number of new releases”

How Angry Birds broke the limits for mobile games

Angry Birds turns ten years old, and there is perhaps no finer example of how dramatically the mobile market has evolved in that time. Rovio’s bird-flinging, structure-smashing, pig-crushing phenomenon was one of the earliest successes to emerge from the new world of smartphone gaming. Angry Birds launched on December 11, 2009, around 18 months afterContinue reading “How Angry Birds broke the limits for mobile games”