Gaming is becoming more popular with the older generation

Older people are increasingly turning to videogames as the population ages and games become more and more popular and visible, according to new data published by the AARP, a US-based interest group that advocates on behalf of people aged 50 and above. Gamers in that age group have increased in number significantly since 2016, the studyContinue reading “Gaming is becoming more popular with the older generation”

2019 game industry ad spend: a quiet year, how come?

iSpot.tv found that the game industry spent an estimated $319.6 million on television ads in 2019 (January 1 through December 8), a 14.68% decrease from the same time period in 2018. With that decrease came a fall in ad airings (-27.84%) and TV ad impressions (-16.10%). Image Credit: iSpot.tv With an estimated outlay of $108.5 million, PlayStation remainedContinue reading “2019 game industry ad spend: a quiet year, how come?”

Battle Pass is a hot trend in mobile games – like it or not

A bit over a year ago, we wrote a post about Battle Pass systems. Back then, this monetization mechanic was still brand-new with Fortnite the first mobile title to popularize it among players. Even though other genres slowly started adopting the Battle Pass as well, it was mostly left to Battle Royale games. Now the mobile gamingContinue reading “Battle Pass is a hot trend in mobile games – like it or not”