2019 game industry ad spend: a quiet year, how come?

iSpot.tv found that the game industry spent an estimated $319.6 million on television ads in 2019 (January 1 through December 8), a 14.68% decrease from the same time period in 2018. With that decrease came a fall in ad airings (-27.84%) and TV ad impressions (-16.10%). Image Credit: iSpot.tv With an estimated outlay of $108.5 million, PlayStation remainedContinue reading “2019 game industry ad spend: a quiet year, how come?”