Gaming is becoming more popular with the older generation

Older people are increasingly turning to videogames as the population ages and games become more and more popular and visible, according to new data published by the AARP, a US-based interest group that advocates on behalf of people aged 50 and above. Gamers in that age group have increased in number significantly since 2016, the studyContinue reading “Gaming is becoming more popular with the older generation”

2019 game industry ad spend: a quiet year, how come?

iSpot.tv found that the game industry spent an estimated $319.6 million on television ads in 2019 (January 1 through December 8), a 14.68% decrease from the same time period in 2018. With that decrease came a fall in ad airings (-27.84%) and TV ad impressions (-16.10%). Image Credit: iSpot.tv With an estimated outlay of $108.5 million, PlayStation remainedContinue reading “2019 game industry ad spend: a quiet year, how come?”

What’s next for consumer AR in 2020

True augmented reality hasn’t found an easy path to consumer adoption. In spite of general understanding of how AR hardware and software should theoretically work — put on glasses to see the real world overlaid with digital objects and signage — the technology needed to actually get there has been confoundingly difficult, requiring so many big and small advancesContinue reading “What’s next for consumer AR in 2020”

Study: 94% of free mobile games have in-game ads as developers fortify strategies

In-game ads increasingly provide a way for mobile marketers to reach audiences who are engaged with a gaming experience and aren’t just passive consumers of content, deltaDNA’s findings suggest. Growing in-game ad inventory gives marketers another digital channel to diversify their media budgets and lessen any over-dependence on paid search or social media. Mobile platformsContinue reading “Study: 94% of free mobile games have in-game ads as developers fortify strategies”

Battle Pass is a hot trend in mobile games – like it or not

A bit over a year ago, we wrote a post about Battle Pass systems. Back then, this monetization mechanic was still brand-new with Fortnite the first mobile title to popularize it among players. Even though other genres slowly started adopting the Battle Pass as well, it was mostly left to Battle Royale games. Now the mobile gamingContinue reading “Battle Pass is a hot trend in mobile games – like it or not”

Snap Games launches leaderboard games for friendly battles

Snapchat has been adding games as a way to keep friends engaged with each other. And now the company’s Snap Games division is introducing Leaderboard Games, which is a new format that allows Snapchatters to challenge their friends to competitions. The idea is to connect friends through the shared experience of playing games. Sometimes though, friends can’t playContinue reading “Snap Games launches leaderboard games for friendly battles”

App Annie: The biggest apps and games of the decade

Mobile apps and games have had a very big decade, and App Annie has some data that tells us what we’ve been obsessed with for the past 10 years. Netflix is the No. 1 app of the decade in consumer spending, while Clash of Clans took the No. 1 spot for consumer spending on games, according to mobileContinue reading “App Annie: The biggest apps and games of the decade”

Animoca Brands acquires Power Rangers developer nWay

Mobile games firm Animoca Brands has begun the process of acquiring San Francisco-based developer nWay. The deal is still subject to shareholder approval but will see Animoca acquire the studio for $7.69 million — $1.94 million in cash, and $5.75 million in shares. Animoca Brands has also entered into unsecured 12-month loan agreements for AUS $2.5 millionContinue reading “Animoca Brands acquires Power Rangers developer nWay”

Liftoff report on app industry shows games leading the way in downloads, in-app revenue and number of new releases

The combined revenues generated by mobile games reached $41.5 billion in a single 12-month period — more than 15 times higher than the $2.77 billion generated by the next biggest category, Entertainment. That’s according to Liftoff’s Mobile App Trends Report, which looked at the entire breadth of apps on iOS and Android between September 1, 2018Continue reading “Liftoff report on app industry shows games leading the way in downloads, in-app revenue and number of new releases”