AppsFlyer: ‘Hyper casual’ gaming is boosting in-app advertising

Mobile attribution and marketing analytics firm AppsFlyer has released a new report highlighting the opportunity for in-app advertising driven by the growth of “hyper casual” gaming. Hyper casual games are defined as offering instant but highly engaging tap-to-play gameplay. Basically, the kind of games you often see people playing one-handed on packed trains around theContinue reading “AppsFlyer: ‘Hyper casual’ gaming is boosting in-app advertising”