App Annie: The biggest apps and games of the decade

Mobile apps and games have had a very big decade, and App Annie has some data that tells us what we’ve been obsessed with for the past 10 years. Netflix is the No. 1 app of the decade in consumer spending, while Clash of Clans took the No. 1 spot for consumer spending on games, according to mobileContinue reading “App Annie: The biggest apps and games of the decade”

Adjust rejected 200 million fraudulent app installs in 2019

Adjust rejected nearly 200 million fraudulent app installs so far in 2019, saving clients about $450 million in ad spending and allowing them to reinvest it in channels that deliver real value, the mobile measurement company said. And the year isn’t over. Berlin-based Adjust, which measures mobile analytics and helps advertisers and publishers skirt fraud, said itsContinue reading “Adjust rejected 200 million fraudulent app installs in 2019”