Episode 39; GamingMalta, Malta and Gaming, Ivan Is Explaining What His Governmental Foundation Is Offering The Games Industry And Eitan Is The Founder Of A New Games Fund Vgames

GamingMalta, Malta and Gaming, have you heard about it? Well, today an interesting talk with Ivan Filletti, who is representing his government Malta. Lots of us do know the island because of Igaming, but there is so much more. Besides being a wonderful island to relax during your holiday’s, they are working on a gaming eco-system.

Next to that, I have the second part of my interview with Eitan Reisel. He started a games fund Vgames. Interesting enough I was already able to talk to some people and mention his new initiative. It was refreshing to listen to an investor that talks with so much passion about our beloved games industry, and actualy understands it.

Malta And Gaming; Home Of Gaming Excellence

GamingMalta is an independent non-profit foundation set up by the Government of Malta and the Malta Gaming Authority (MGA).

Tasked with the remit of promoting Malta as a centre of excellence in the digital and remote gaming sector globally, it is also responsible for liaising with the local relevant authorities to improve Malta’s attractiveness as a jurisdiction and enhance the ecosystem surrounding the gaming industry.

GamingMalta primarily aims to: Promote Malta as the world’s premier online gaming jurisdiction and a centre of excellence and raise Malta’s profile as a quality jurisdiction for the licensing and regulation of gaming companies, both locally and internationally.GamingMalta; Gaming in Malta, Ivan Filletti explain Gaming Malta - Games Podcast - Game Podcast

GamingMalta; Gaming in Malta, Ivan Filletti explain Gaming Malta – Games Podcast – Game Podcast

Ivan Filletti is the Chief Operations Officer for the Gaming Malta Foundation. Prior to joining GamingMalta, Ivan was CEO for advertising agency, TBWA/ANG across both Malta and Greece.

He was instrumental in leading his agency to winning major new business accounts including Bank of Valletta and servicing blue chip clients such as McDonald’s, Nissan and Mr Green. During his tenure, the agency gained international recognition for a McDonald’s Quality campaign and Nissan brand positioning for Malta.

He has also held senior marketing roles in the private sector focusing on beverage and retail specifically with Simonds Farsons Cisk pls, Malta’s largest brewer.

Vgames, a new games fund;

People used to think of games as the “future of entertainment,” but the future is here! Games already are a major part of the global entertainment industry. VGames is the venture fund for game entrepreneurs. Having worked with some of the youngest and most mature developers, they have a deep understanding of what it takes to build a great game. They are passionate about games, and about supporting companies as they grow to become global leaders.

In episode 39 the second part of my talk to Eitan Reisel. If you want to listen to the first part, then click here.

In 2013, Eitan founded the Google Games team based out of Tel Aviv, working with the largest publishers globally to build the right tools and services to support game companies. Eitan worked closely with CEOs on building the right organization for scale, data driven models and moving the needle in terms of the value Google provides to game publishers, regardless of size. Now he wants to help game founders with investments.

More episodes of PodcastGameConsultant.com, you can find here!

About PodcastGameConsultant.com;

Reinout is a games investor and strategic business consultant specializing in the games industry. Reinout established his credentials through his own successful investments, start-ups, consulting and (advisory) board positions that led through time to strong bonds with key stakeholders in this fast paced industry. He is known for his outstanding results in the gaming industry. He has worked with many game studios around the globe and is therefore well known in the international gaming industry.

With over 20+ years of experience, well known publishers, AAA+ game developers, serial gaming entrepreneurs and management teams of gaming corporations consult him on matters that behold financial, technical, operational, strategic and commercial.

Video Game Podcast Interviews hosted by Reinout te Brake - Game Podcast - Games Podcasts - Video Game Podcast -
Video Game Podcast Interviews hosted by Reinout te Brake – Game Podcast – Games Podcasts – Video Game Podcast –

I am observing and overseeing several boards of gaming companies. My trademark is to listen, strategize and give feedback to the stakeholders involved. I also represent management/founders towards shareholders and vice versa.PREVIOUS POSTNEXT POST COMING SOON…eitan reiselgames fundinggaminggamingmaltaivan fillettimaltavgames

Tencent and Huawei partner for cloud games platform.

In Episode 15, I am interviewing Doki Tops of Utomik. It is about Cloud Gaming, Streaming and much more. Interesting to see this news pop up just before Sunday’s episode

Chinese tech and entertainment giant Tencent has teamed up with Huawei to build a cloud games service.

As reported by Reuters, the two Chinese companies are collaborating and creating a “co-innovation lab.” The platform is to be called GameMatrix and will be powered by Huawei’s Kunpeng processor. The duo will also be looking into AI and augmented reality technologies, too.

This is the third cloud games initiative that Tencent is involved in. Back in February 2019, the firm announced it was partnering with CPU giant Intel for the Instant Play streaming service. Intel said that cloud tech would “expand what games can be made and how many people are playing them“.

The following month, Tencent rolled out a test for another streaming platform called Start. The company has also collaborated with peripherals maker Razer to create cloud games standards.

Tencent has also said it is on the hunt for partners in South East Asia to use its cloud tech, saying that it was hoping to capitalise on the success it has already had.

This story first appeared on PCGamesInsider.biz.

What will Covid-19 Corona Virus do with the Games Industry 2020-2022?

In this episode 14, I am asking a few questions besides my take on what might happen in the games industry! I am inviting you to come and brainstorm about what this Corona crisis might bring us in the months to come. Let other people know, that I am trying to get something going here, where we, as a gaming industry, compare notes/thoughts/ideas. What can we expect from ourselves, the consumer and more. Check the question below and give me your input in the comments.

1. Are we going to see more revenues in second part of 2020;

2. Or will this decline when people have to get back at work;

3. Will the consumer get fincialy hit by the Corona Virus and will this have an effect on gaming revenues;

4. Big esports companies are seeing digital revenues going up, but event and merchandise revenues going down;

5. Were these esports companies more dependable on offline revenues then online revenues;

6. If we all think people will have less to spend then the following questions;

6.1; Are you launching massively all together in second half year 2020;

6.2; Are the CPI’s going to be too high then;

6.3; Are the lifetime revenues being surpressed by financial difficulties of gaming audience;

6.4; Will people stick to their old love instead of trying another game;

7. Just a thoughts; end of 2020 entrance tickets for esports events will be too expensive!

How the IGDA is helping game developers deal with crisis

When the Game Developers Conference (GDC) canceled because of the coronavirus, it was a disaster for small indie game developers. That’s why the International Game Developers Association stepped in to help.

Then the Entertainment Software Association had to cancel another big trade event, E3, and things really got tough for indies.

“The IGDA is taking a lot of steps to make sure that developers are supported even with the effects of the Covid-19 virus,” said Renee Gittins, executive director of the IGDA, in an interview with GamesBeat. “One of the things that we are launching is an IGDA showcase to highlight upcoming games from IGDA members, to hopefully help diminish the effects of GDC’s postponement and E3’s cancellation.”

She also said that the IGDA is partnering with Take This, which provides mental health support for the game industry, to develop new materials and standards of support and professionalism, especially targeted towards leadership and management. (Gittins will be a speaker at our GamesBeat Summit Digital event on April 28 and April 29).

“We’re about to publish HR policy guidelines that provide a basic rundown of all HR policies that a new company should have,” Gittins said. “The idea is to ensure that companies are started from the beginning with an idea of how to create a supportive culture and how to prepare for all of the little intricacies and unexpected issues that you might run into when running a game studio.”

Read on here!

Games News

Every day interesting game news. Game news like funding, innovations, business development, esports, marketing and much more. Do check this page daily for your latest chunk of news around the gaming industry. Mobile games industry news, discussion, analysis, opinion, events, jobs, and more. Reinout is a corporate gaming strategist, business consultant and games expert. He is known for his outstanding results in the global gaming industry.

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Episode 12; Jacob and Teddy explain Nordic Game, New item (Cris) Reed thinks is about esports and latest game news

In this episode 12 I have Jacob Riis and Teddy Florea. Jacob is the organiser, CCO, and Host, Nordic Game Conference + Nordic Game Discovery Contest at Nordic Game Resources AB. Teddy is Director of Business Development at Nordic Game Resources AB. They explain me everything you need to know about Nordic Game. Fun interview it was.

Finaly it is here! Cris Reed made his first esports item, which is a weekly item; Reed Thinks! Cris is a Esports Tech Startup Advisor, investor, Content Creator and watch his Level Up Experience on Linkedin, great interviews!

And of course, the latest game news from PocketGamer.bizGamesIndustry.biz and Gamesbeat.com.If you have some time, listen to my other episodes on PodcastGameConsultant.com.

Episode 11 Interview with Oscar Clark, Former Evangelist for Papaya Mobile, Applifier and Unity Technologies

I did interview Oscar Clark, who didnt want to tell me his age! In a way he did, listen to our promo of Episode 11; Listen here to PodcastGameconsultant.com

The whole interview you can listen here. It was a magical an hour. I just couldnt stop him and that is the format! Get industry people to talk, explain, share their vision, war stories, the do’s & don’t’s and more. Click on the link; https://anchor.fm/gameconsultant/episodes/Episode-11-Interview-with-Oscar-Clark–Former-Evangelist-for-Papaya-Mobile–Applifier-and-Unity-Technologies-eblv3d

OR, listen here; Listen here to PodcastGameconsultant.com

So some topics that we touched;

  • Who is Oscar and what is he doing?
  • He is mentioning a new company, but cannot reveal yet the details, but something he is!
  • Which events should we attend?
  • Why did Finland take a leading role?
  • How is Oscar looking at the user acquisition battle out there?
  • What advise can he give to young people that want to get started in games?
  • and more!

Some background of Oscar? Sure!

Oscar Clark is consultant specializing in project-based Executive Production. A pioneer in social games services since 1998, he was Vision Lead for British Telecom’s Wireplay, one of the first online games communities, Global Lead for Digital Games at Hutchison Whampoa (3UK) and Home Architect for PlayStation®Home. He has an obsession with understanding the juxtaposition of game design, monetisation and social engagement and how to apply that to give games projects the best chance in the market whether that is PC, Console, or Online but particularly on Mobile.

His ability to digest and communicate led to him becoming an Evangelist for Papaya Mobile, Applifier and Unity Technologies; and he has become one of the most connected people in games. As a consultant he looks at game design, monetization, business modelling, and social design. His first book, “Games As A Service – How Free To Play Design Can Make Better Games” was published by Focal Press and he is a contributing author for the “Mobile Developer’s Guide To The Galaxy” published by http://www.enough.de. Oscar is also a mentor for GameFounders and an ambassador for the gamer’s charity SpecialEffect (https://www.specialeffect.org.uk/).

I hope you like the interview and if you like to share it with your gaming friends, then I would appreciate it so much!! AND; listen to more episodes of PodcastGameConsultant.com.

Episode 10 with interviews Dean Takahashi of GamesBeat and Odile Limpach

First interview is with Professor Odile Limpach teaches economics and entrepreneurship at the Cologne Game Lab. Second interview is with Dean Takahashi, who is the lead writer for GamesBeat at VentureBeat.

Besides the news of https://www.pocketgamer.biz/https://www.gamesindustry.biz/ and https://venturebeat.com/category/games/, also attention to “Xsolla Launches Game Developers Carnival, a Virtual Industry Event to Benefit GDC Postponement” of Justin Berenbaum

Chris Reed will do an esports item every episode as per next week. He is doing a quick intro.

First interview is with Professor Odile Limpach teaches economics and entrepreneurship at the Cologne Game Lab, TH Köln Technical University of Cologne. She is also co-founder of the Acceleration Program SpielFabrique 360° and works as a Strategic Consultant for games and serious game projects. She wrote the book; “The publishing Challenge for independent videogame developers”.

Oder the book here; https://www.crcpress.com/The-Publishing-Challenge-for-Independent-Video-game-Developers-A-Practical/Limpach/p/book/9780367416720 (20% Discount Available – enter the code SCI20 at checkout)

Second interview is with Dean Takahashi, who is the lead writer for GamesBeat at VentureBeat. He has been a tech journalist for more than 28 years, and he has covered games for 21 years. He has been at VentureBeat since 2008. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, “Opening the Xbox” and “The Xbox 360 Uncloaked.” He organizes the annual GamesBeat and GamesBeat Summit conferences. He lives in the San Francisco Bay Area.

Listen the other episodes on PodcastGameConsultant.com.

Episode 9; Special Podcast about the risks of Game Conferences and should we go online with these conferences

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Episode 9; Special Podcast about the risks of Game Conferences and should we go online with these conferences; Episode 9 Game Industry is cancelling on all the gaming conferences.

I spoke with Michael Liebe (https://lnkd.in/dUj5hD8), who is organizing GamesWeekBerlin (https://lnkd.in/drEr-3J).

He reached out and we discussed the topic of game conferences these days and the corona virus. How is it to be in his position? How is the gaming industry responding? What are other options, online conferences, VR and much more.

– Who is Michael, introduce yourself
– You organize GamesWeekBerlin, tell something more about it – Current status; Corona Corona, what is your take?
– What do you think of online conferences, they pop up a lot these days
– Main topic; financial risks of event organizers versus health, is it a hype?

Other episodes of my podcast you can find here; PodcastGameConsultant.com.

Game Consultant Podcast, Episode 8 with Corona hits gaming industry, LATAM and Gaming, Games For Change, Beat the Intro and more

Game Consultant Podcast, Episode 8 with Corona hits gaming industry, LATAM and Gaming, Games For Change, Beat the Intro and more

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Game Consultant Podcast, Episode 8, Click on Play here under and listen;

If you want to listen to my other podcasts, then click here Podcast Game Consultant.

In Episode 8 of Game Consultant some very interesting topics, besides the lastest game news.

  • Margaret of Games for Change Accelerator is explaining what this Accelerator is doing, what are they looking for and how they operate
  • Carlos did dive into Latin America for us. Which gaming companies, IP’s, demographics and much more
  • Start up in Games; Musicplode with Beat the Intro.

Company to watch; GamerSaferGames2Win and Lightneer

Coronavirus puts much of esports industry on hold.

The list of cancelled events is growing as leagues try to promote the safety of staff and players. https://esportsinsider.com/2020/03/coronavirus-effects-on-esports-industry/

Activision Blizzard was forced to cancel Overwatch League

the Asian teams in the Overwatch League were packing up and flying into Los Angeles. Since the cancellations, Shanghai Dragons, Guangzhou Charge, Chengdu Hunters, Hangzhou Spark, and Seoul Dynasty haven’t played a match.

Other competitions are opting to hold online alternatives while the coronavirus is spreading.

Today Twitch via their official TwitchCon Twitter account announced the cancellation of the TwitchCon Amsterdam which was slated to start on May 2nd and conclude on 3rd May. https://www.talkesport.com/news/twitchcon-amsterdam-event-cancelled-amid-fear-of-coronavirus-spread/

Online Game Conference

Pocket Gamer Connects, just announced their first entirely online event for April 6-10 called PGC Digital w/ streamed presentation talks, a brand new virtual video/audio meeting system, and other events: https://pocketgamer.biz/news/72767/update-on-pocket-gamer-connects-2020-event-plans-and-announcement-of-new-digital-conference/

The economic cost of major tech events canceled due to coronavirus has passed $1 billion

Some of the industry’s biggest events have been postponed, moved online, or canceled altogether.

The direct economic loss from the cancellation from nine major tech conferences including Google I/O, Facebook’s F8 event, Mobile World Congress and now SXSW over coronavirus has already surpassed $1 billion, according to estimates the data intelligence company PredictHQ pulled for Recode.

The Game Developers Conference, a 30,000-person event that was scheduled for March but has been postponed, could incur $129 million in losses. Google I/O, a 5,000-person developer conference has a direct loss estimate of nearly $20 million.


City of Austin cancels SXSW 2020, citing COVID-19 concerns

Twitchcon Amsterdam also joins growing roster of canceled events

PlatinumGames raises over $2.2m for The Wonderful 101: Remastered

Kickstarter campaign closes well above $50k goal

Esports Players League raises $1m in seed round

500 Startups led investment in the amateur-focused esports firm


Voodoo saw the most downloads of any mobile game company worldwide in February 2020

More red flags for E3 2020 as creative director Iam8bit resigns

GameOn Technology raises $10.5 million for its ChatOS platform


Take-Two boss explains company’s plan to increase game output; https://venturebeat.com/2020/03/05/take-two-new-diverse-games/

Nreal Light AR glasses add Clay AIR hand tracking, hint at 5G gaming; https://venturebeat.com/2020/03/06/nreal-light-ar-glasses-add-clay-air-hand-tracking-hint-at-5g-gaming/

Further news;

Epic cancels Unreal Fest Europe

GamesFirst London 2020 and Google I/O cancelled

Tilting Point buys Star Trek Timelines from Disruptor Beam

Zynga faces class action lawsuit over data breach

Phoenix Games has acquired live-ops specialist Studio Firefly for an undisclosed sum.

What is Games for Change Accelerator (G4CA)

Headquartered in New York City, the Games for Change Accelerator (G4CA) supports growth-driven companies working in games and XR. We differentiate ourselves from other accelerators through our unique focus on games (as opposed to tech in general) and on the double bottom line: revenue and social impact. 

G4CA provides these best and brightest teams initial funding, high-level industry coaching, go-to-market planning, and opportunities for strategic partnerships through its extensive network. We accept 10-12 companies a year into our cohort. The G4CA curriculum program is tailored to meet the specific needs of each cohort team.

G4CA was established through a partnership between i(x) investments and Games for Change. i(x) investments is a permanently capitalized holding company, co-founded by Howard W. Buffett and Trevor Neilson. Since 2004, Games for Change has been a leader in advocating for real-world change with games — including through their annual Games for Change Festival

Who is Margaret and what is she doing at Games for Change Accelerator (G4CA)

Susanna Pollack is President and also the Managing Partner of G4CA. Margaret Wallace is the General Manager (GM). Together, they manage all aspects of the Accelerator in collaboration with the wider Accelerator partnership, advisors, and mentors. 

Margaret Wallace utilizes her experience in the games industry as a founder, developer and executive to discover, vet, and mentor companies accepted into the program. She is responsible for designing the curriculum and for the day-to-day operations of the Accelerator.

How long does Games for Change Accelerator (G4CA) exist

The Games for Change Accelerator was established in 2019. 

What is the vision?

To help founders who are on a mission to drive positive impact in the world through games and XR to create enduring companies. 

I read the intersection of games, XR and social impact. What does this mean?

The rapid growth and impact of the global gaming industry is enormous. Games are now the most pervasive form of entertainment worldwide. Games and XR are drivers of innovation in many sectors and are well-suited to address critical global challenges — whether around climate change, education, financial literacy, healthcare, education, training, to name a few. We invest in companies that have a high potential for success — both financially and in terms of making the world a better place.

What are your ticket sizes?

G4CA is a true accelerator. We are profit-driven. Teams accepted into the cohort have products that are ready to be accelerated. That means these companies have established product-market fit and are already generating revenues.

For companies that are accepted into the G4CA program, they receive an initial investment of $100,000 with a potential follow-on investment of an additional $350,000. For more information, visit www.g4caccelerator.com


  • Can you describe”Beat the Intro’ by Musicplode in short:

Beat the Intro is a music discovery game articulated around identifying songs from music snippets. The game is available on iOS, Alexa and inflight entertainment systems. Android is coming in April.

  • How long is the company existing

The idea started when Kevin Deakin, a London media executive invited some friends for a weekend in Cumbria where heavy rain crashed the party. The friends started to put CDs on and try to identify the songs and artists asap. As a result, Kevin produced 500,000 DVDs which sold out rapidly. In 2018, Kevin signed contracts with all music labels to have their music snippets available on his new game for phones, tablets, Alexa and inflight entertainment system. Since then, Beat the Intro as been awarded Skill of the Year on Alexa in the US in 2018, in the UK in 2019 and has been promoted as Game of the Day on iOS a few times.

The company is now raising funding to expand the game to a music discovery based gamification platform and launch a big data oriented business model and finally apply a commercial and marketing strategy.

  • Some details, team etc?

Target audience? Music enthusiasts owning a smartphone or Alexa device of all ages everywhere.

  • Explain the gameplay

Players listen to short snippets of music and have to identify the artist and song amongst 3 choices in the fastest possible time. The game offers solo game play as well as Challenge a Friend game play and will soon offer Team Play.

  • If I forget something, just add it!

Beat the Intro has received a lot of interest for brand partnerships and has already released a Carling version played across festivals in the UK. We are in talk with several bands to launch white labeled version (limited to one per genre per year) as well as a heavy metal version to address demands from dedicated fans with very few offerings on the market.

One of their original investor who will remain active on a non operational role: https://www.linkedin.com/in/peter-fitton/

LATAM & GAMESCarlos EstigarribiaBiz Dev consultant and GM LATAM Lockwood Publishing (Avakin Life)https://www.linkedin.com/in/estiga/

  • Gaming in LATAM; which companies are there to watch?

MobileGazeus – BrazilWild Life Games – BrazilTapps – BrazilFanatee – BrazilEtermax – Argentina LiveOps/External DevelopmentOktagon – BrazilKokku – Brazil Original IPJamcity ColombiaNimble Giant – ArgentinaAquiris – BrazilRockhead – BrazilironHide – UruguayTinyBytes – ChileTeraVision – ColombiaEffecto – Colombia 

  • How many people are living in LATAM

around 650 Million people (205 Million in Brazil only!). 

  • How many are playing games

one thing to notice is that the population is very young, so the percentage of gamer is higher than in other territories, around 234 million (36% of the population says they play games). source: https://www.lionbridge.com/blog/gaming/gaming-market-spotlight-latin-america/

  • How are the mobile subscribtions of operators

subscription model was popular in the old j2me/brew days, the carriers are now starting to test again using partners such as BeMobi, but it’s not still as popular as it was 10 years ago. lots of opportunities to explore in this field

  • Is F2P do-able? Can people pay with CC, google, apple? What is mostly used for payments

Totally, google play and appStore are the main options for sure, but some games are setting up their own payment portals that cover other payment methods such as bank slips, direct transfers or gift cards sold at local stores. since the advent of subscription services such as netflix and spotify it seems the local culture changed from “piracy” to “ok, if I’m having fun, why not spend?), and the IAP based games are starting to make very decent amounts of money in countries like Brazil and Mexico, which is why so many publishers are now setting up operations here. 

  • Are there interesting early stage investors/firms in LATAM

Some local VC funds that invested in game studios Confrapar: invested in OktagonCRP: invested in AquirisFINEP (government):  invested in KokkuPrimatec: invested in RockHead

  • Which gaming events are there in LATAM

BIG Festival – July – b2b and b2c, best event to meet with developers (https://www.bigfestival.com.br/home—institucional.html)GameXP – July – focused in b2c and esports (https://www.gamexp.com.br/en)BGS – October – focused in b2c (https://www.brasilgameshow.com.br/)ComicCon XP – December – focused in b2c and pop culture (https://www.ccxp.com.br/)

  • TOP3 countries in terms of players/revenues

Brazil, Mexico and Colombia 

  • Anything you would like to add?

the eSports scene is growing very fast in Brazil, it’s definitely a market to be keeping a close eye in. Gaming companies to watchLIGHTNEER

Founded in Sep 2015, Lightneer made a pivot to Hyper Casual Development and Publishing in Sep 2018. I came on as turnaround CEO hired by investors in Feb 2018, old CEO and other founder no longer w company. (Lauri Jarvilehto and Peter Vesterbacka). You can check Mark; linkedin.com/in/markseancochrane

We are multi-cultural team of 23 based in Helsinki. Great team and culture with founder Lauri Kontorri (ran Rovio’s prototyping unit for 4.5 years) and Anastasios Katopodis (ran Rovio Stars) as key studio members

Key company milestones since pivot:

  • Achieved over $1M in revenue, $950K in Q4 2019
  • Hammer Jump > 7.5M installs

We are systematic in how we do dev and recently changed to a studio model to drive more efficiency

Each studio (4) test 2-3 proto-types (one week dev) to determine if game is marketable (CPI < $0.30), if so we make a test market launch game (2-3 weeks extra dev) and test CPI and Retention (d1 of > 45% is the target here).

To date we have market tested > 40 games and have worked with Voodoo the leading publisher in the space (did exclusive deal with them for all new games in Q4).

Hammer Jump is our lead game and has shown ROAS of >140% (300% in some markets) and we continue to Live Op the game and have a plan to extend its lifecycle with extensions and expansions

Off the back of our Q4 results we raised some more capital €575K, from existing investors (GSV, Brighteye and IPR.VC)  and Rovio founder and Lightneer founder/investor Niklas Hed

We are close to signing a credit line with Nordea/Finnvera (€200K) and have a grant/loan application in play with Business Finalnd to support our Hammer Jump game.

A major publisher made an offer to acquire the company in Q4 which was rejected by the board.

We are rolling out a new data solution in the coming weeks and are switching our attribution provider from AppsFlyer to Singular so we can see much more granular UA spend and ad monetisation data that will allow us to invest more on the campaigns that drive most ad revenue (this is super hard to do)

We go to market in China through Xiaomi and Byte dance (Tik Tok)

We have a partnership with eSports platform Skillz and will test 3 games with them in Q2

Our long term plan is to be the Nordics Leading Developer and Publisher of Hyper Casual Games, and ultimately publish 100% of our games and also third party games – how fast we do that is dependent on ongoing execution

This year we hope to achieve c. €6M in revenue and become profitable in Q4.


  • Can you describe Games2Win in short
    • We are a mobile gaming company with around 300 million downloads till date with over 90% of those downloads being generated organically.
    • We have over 10 million Monthly Active Users and recently crossed the magical 1 Million DAU mark (across our games) as well.
    • We operate in 3 main genre’s Driving, Dress-Up/Fashion Games, Interactive Story Games with audiences from across the globe including US, Europe, Brazil, Russia, India, Turkey, Mexico, Indonesia, etc.
    • Some of our top games are:
      • Driving Academy (Driving Genre) – iOS | Android
      • International Fashion Stylist (Fashion Genre) – iOS | Android
      • Decisions (Interactive Story Genre) – iOS | Android
    • How long is the company existing
      • Games2win was founded in 2005 and was initially focused on online flash-based casual games.
      • We started making games for mobile in 2011-2012 and have been focusing only on mobile over the last 4-5 years.
  • Some details, how many people, offices?
    • We have over 100 employees between our Mumbai & Bangalore offices with the majority of them in Mumbai.
    • The company is lead by Alok Kejriwal (CEO) & Mahesh Khambadkone (CTO).
  • Can you tell something about the revenues?
    • We are an advertising revenue-driven company, which means that we make most of the money by showing ads to users. However, we’ve improved our IAP’s as well over the last couple of years with the % of the revenue that IAP brings in increasing consistently.
    • Insights:
      • From our experience Rewarded is the best ad format to help drive good revenue as the eCPM’s on Rewarded are the highest.
      • Banners & Interstitials, if used correctly can also drive a large revenue for publishers as they deliver much larger volumes vs Rewarded and the eCPM’s are quite competitive as these ad formats have been around for a long time.
      • The countries which can help drive Ad Revenue-based games are:
        • US – Best eCPM’s and large volume
        • UK, France, Germany – Good eCPM’s but low volume
        • Brazil, Russia, India, Mexico, Turkey, Indonesia – Low eCPM’s and very high volume.
  • Challenges for 2020 and opportunities 2020?
    • For us IAP is both a challenge and an opportunity and we are focusing our efforts on increasing our IAP contribution further this year and flip the % with IAP on the higher side.
    • UA is a large opportunity for us, and in 2020, we are strongly considering UA and how we can use it to help drive more growth.


1 – GamerSafer is a cybersecurity platform helping online games protect their players and community. With a selfie, during the login process we verify and authenticate gamer digital ID improving players matching systems to minimize disruptive behaviors, frauds and online crimes.

2 – The company was founded one year ago, we were accelerated inside UC Berkeley (SkyDeck), listed on Forbes among the top 5 university accelerators in the World

3 – The Beta SW of our platform was released Dec 2019, our major objectives in 2020 is to evolve with pilots and trials with gaming platforms (targeting titles on MMO segment)

4 – Raising the safety measures for players is not just the right thing to do. The problems we address compromise user engagement leading to churn, on top of that there is an evolving regulatory perspective requiring more pro-active safety measures from online platforms.

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