Consumer spending on mobile games grew 8% to $210 million on Christmas

Game-Consultant.com; Consumer spending on mobile games grew 8% to $210 million on Christmas

Consumer spending on mobile games grew 8% to $210 million on Christmas, according to a report by mobile analyst firm Sensor Tower.

That was up from $195 million last year. U.S. mobile gamers spent $58 million, or 2% more than Christmas 2018. And mobile games accounted for 76% of worldwide app spending on Christmas and 73% of U.S. spending.

 

PUBG Mobile was the top-grossing mobile game on Christmas, making $8.5 million worldwide and growing 431% from a year ago.

Spurred by new device sales, first-time mobile users, and consumers flush with gift card credit, worldwide spending across the App Store and Google Play on Christmas topped $277 million according to Sensor Tower estimated. This represented combined year-over-year growth of 11.3% for the stores, which brought in a total of $249 million in user spending on the same day in 2018.

Above: Sensor Tower’s Christmas spending estimates for mobile apps and games.

Image Credit: Sensor Tower

Consumer spending in apps and mobile games on Christmas accounted for about 5% of all revenue generated by the stores for December, which reached nearly $5.1 billion globally, Sensor Tower said. This was 8% greater than the approximately $4.7 billion spent across both platforms during December 2018.

The majority of mobile spending on Christmas, approximately $210 million, was focused on the games category.

Non-game apps accounted for approximately 2% more of all spending this Christmas compared to a year prior, bringing in an estimated $67 million. This reflected year-over-year growth of about 24% from $54 million. Entertainment category apps, which include streaming video services such as Disney+ and Tencent Video, accounted for the largest portion of non-game spending — 24% — on the App Store, while 16% of Google Play revenue outside of games came from that store’s top-earning category for the day, social.

The top non-game app for overall spending on Christmas was Tinder, with $2.1 million in revenue globally. Apple’s App Store accounted for 70% of spending between the two platforms at $193 million, growing about 16% from a year ago. Approximately $84 million was spent on Google Play, which represented Y/Y growth of 2.7 percent.

Read Consumer spending on mobile games grew 8% to $210 million on Christmas

Published by Reinout te Brake

Reinout is a games investor and strategic business consultant specializing in the games industry. Reinout established his credentials through his own successful investments, start-ups, consulting and (advisory) board positions that led through time to strong bonds with key stakeholders in this fast paced industry. He is known for his outstanding results in the gaming industry. He has worked with many game studios around the globe and is therefore well known in the international gaming industry. Check out his games podcast; https://www.game-consultant.com

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