CTA: 70% of Americans ages 13-64 play games

Game-Consultant.com; CTA: 70% of Americans ages 13-64 play games

An estimated 192 million U.S. consumers — or 70% of Americans ages 13 to 64 — are gamers, according to a new Consumer Technology Association (CTA) study. The numbers mark a big demographic shift that has happened over the past decade, marked by the rise of smartphones and the dwindling of the population of older Americans who grew up without playing games.

The first study, 2019 Future of Gaming, defines gamers as those who played video games at least one hour over the past three-month period. Of those 192 million gamers, 94 million primarily play on gaming consoles such as Xbox One or PlayStation 4, 66 million on a smartphone or tablet, and 22 million are devoted PC gamers.

Gaming is the foundation of a much broader engagement between consumers and the industry today, one that mirrors TV entertainment and even professional sports,” said Lesley Rohrbaugh, director of research at CTA, in a statement. “While it’s still only a pastime for some, gaming represents an active social channel for a growing number of consumers – they see gameplay as just one part of a much larger entertainment experience.”

The second new study from CTA, Esports 2019: Landscape & Opportunities, finds that esports — a form of professional competition organized around video games with live broadcasts and cash prizes for competitors — will witness a steady growth in fans in the U.S. over the next few years, increasing from 21 million people in 2018 to 27 million in 2022. The global esports viewer base is estimated to grow from 355 million in 2018 to 674 million in 2022, nearly a 90% jump.

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Published by Reinout te Brake

Reinout is a games investor and strategic business consultant specializing in the games industry. Reinout established his credentials through his own successful investments, start-ups, consulting and (advisory) board positions that led through time to strong bonds with key stakeholders in this fast paced industry. He is known for his outstanding results in the gaming industry. He has worked with many game studios around the globe and is therefore well known in the international gaming industry. Check out his games podcast; https://www.game-consultant.com

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