Black Friday digital gaming sales reached a record high this year according to SuperData, hitting a total of $4.36 billion from Black Friday through Cyber Monday. In-game spending in free-to-play games up 13% YOY as digital interest continues to grow.
SuperData shares that digital spending for the shopping weekend rose 9% year-over-year thanks to major game releases such as Death Stranding and Call of Duty: Modern Warfare as well as to in-game content deals and major digital sales on digital storefronts.
Free-to-play games accounted for much of this total, bringing in $3.3 billion in in-game spending total, up 13% year-over-year. Premium PC content brought in $300 million.
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