Black Friday weekend digital game spending reached record $4.36b

Game-Consultant.com; In-game spending in free-to-play games up 13% YOY as digital interest continues to grow

Black Friday digital gaming sales reached a record high this year according to SuperData, hitting a total of $4.36 billion from Black Friday through Cyber Monday. In-game spending in free-to-play games up 13% YOY as digital interest continues to grow.

SuperData shares that digital spending for the shopping weekend rose 9% year-over-year thanks to major game releases such as Death Stranding and Call of Duty: Modern Warfare as well as to in-game content deals and major digital sales on digital storefronts.

Free-to-play games accounted for much of this total, bringing in $3.3 billion in in-game spending total, up 13% year-over-year. Premium PC content brought in $300 million.

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Published by Reinout te Brake

Reinout is a games investor and strategic business consultant specializing in the games industry. Reinout established his credentials through his own successful investments, start-ups, consulting and (advisory) board positions that led through time to strong bonds with key stakeholders in this fast paced industry. He is known for his outstanding results in the gaming industry. He has worked with many game studios around the globe and is therefore well known in the international gaming industry. Check out his games podcast; https://www.game-consultant.com

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