Google AdSense for Games

In Google’s expanding effort to monetize all Internet content, the search giant today announces Google AdSense for Games.

The new ads will run in Adobe Flash games that run in a browser. Google has been testing the new formats over the past few months and launches today with about two dozen games, from partners like Konami, Playfish, Zynga, Demand Media, and games network Mochi Media.

Advertisers, like Esurance, Sprint, and Sony Pictures, can insert ads into games or videos for YouTube, while game developers can designate points in a game to make an “ad request.”

Google’s experimental advertising solutions may never be as profitable as the company’s lucrative search ad business (which brings in almost 40 percent of the annual $40 billion advertising earnings online), but that won’t stop the company from grabbing up a few extra dollars wherever it can.

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Published by Reinout te Brake

Reinout is a games investor and strategic business consultant specializing in the games industry. Reinout established his credentials through his own successful investments, start-ups, consulting and (advisory) board positions that led through time to strong bonds with key stakeholders in this fast paced industry. He is known for his outstanding results in the gaming industry. He has worked with many game studios around the globe and is therefore well known in the international gaming industry. Check out his games podcast; https://www.game-consultant.com

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