Nintendo to launch multimedia DS

Nintendo is designing a new DS portable games platform with integrated camera and music player, in a potential challenge to Apple’s iPod Touch, reports Japanese newspaper Nikkei.

The new DS is expected to launch by the end of the year and cost less than JPY20,000 (USD189), compared to the current model’s JPY16,800 (USD159.8) price tag for. The new platform will reportedly feature improved wireless functions, suggesting that gamers may be able to use it for purposes other than gaming. This also means the device will compete directly with internet enabled, portable media player such as the iPod Touch and Nokia’s Tablets.

The move may also signal an effort to boost DS’s sales as rival PSP gains ground. While the DS still outsells rivals globally, Sony PSP led sales in Japan for the five consecutive months to July, according to games magazine publisher Enterbrain.

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Published by Reinout te Brake

Reinout is a games investor and strategic business consultant specializing in the games industry. Reinout established his credentials through his own successful investments, start-ups, consulting and (advisory) board positions that led through time to strong bonds with key stakeholders in this fast paced industry. He is known for his outstanding results in the gaming industry. He has worked with many game studios around the globe and is therefore well known in the international gaming industry. Check out his games podcast;

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