MTV launches interactive TV game

MTV is launching a new play-while-you watch game that allows viewers of The Hills to accumulate points by tagging comments on the reality TV show, reports CNET.

Entitled Backchannel, the game provides viewers with numerous one-liners or comments from other players. Users then tag on the ones they like to accumulate points, receiving credit for voting on their own comments as and those that become especially popular.

Popular comments will be posted on reruns on the show, and in the future players may be rewarded with prizes such as memorabilia or products featured on the show, says MTV.

The company describes the new game as “competitive chat”, which CNET compares to competitive Twittering.

MTV says Backchannel was inspired by the success of its Rock Band game, which allows users to form virtual groups using music from a variety of licensed partners.

However, bloggers say Backchannel could also have implications for MTV’s social networking moves, as the game is compatible with social platform Flux, created by MTV parent company Viacom.

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Published by Reinout te Brake

Reinout is a games investor and strategic business consultant specializing in the games industry. Reinout established his credentials through his own successful investments, start-ups, consulting and (advisory) board positions that led through time to strong bonds with key stakeholders in this fast paced industry. He is known for his outstanding results in the gaming industry. He has worked with many game studios around the globe and is therefore well known in the international gaming industry. Check out his games podcast;

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