Entitled Backchannel, the game provides viewers with numerous one-liners or comments from other players. Users then tag on the ones they like to accumulate points, receiving credit for voting on their own comments as and those that become especially popular.
Popular comments will be posted on reruns on the show, and in the future players may be rewarded with prizes such as memorabilia or products featured on the show, says MTV.
The company describes the new game as “competitive chat”, which CNET compares to competitive Twittering.
MTV says Backchannel was inspired by the success of its Rock Band game, which allows users to form virtual groups using music from a variety of licensed partners.
However, bloggers say Backchannel could also have implications for MTV’s social networking moves, as the game is compatible with social platform Flux, created by MTV parent company Viacom.