More than 50% of US adults regularly use blogging and other types of social media to communicate with each other, according to MediaPost, quoting information from Interpublic’s Universal McCann unit.
“Two years ago, asking people about blogs, people were shaking their heads,” he says. “I think now it’s taking off because social networks are taking off. RSS feeds, which make reading blogs easier, have become an integral part of the way people communicate and exchange content.”
The report also found that older technology, such as email and instant messaging (IM), are replacing analogue communications. Some 22% of US adults say they rely on IM, up from 9% last year, while 21% of those aged 18 – 34 use it on a regular basis. In addition, text messaging is still growing in popularity, as the number of adults who say they have never sent a text fell to 41% this year from 49% in 2007.
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