Google sued after opening AdSense network

Web Tracking Solutions and Daniel Wexler are suing Google after it opened its AdSense content network to third-party advertisers in North America.

In May this year, Google opened its AdSense content network to allow advertisers to track display ads across the Google content network. The move was designed to enlarge Google’s ad inventory while giving advertisers access to a large number of the search engine’s sites.

However, Web Tracking Solutions and Daniel Wexler claim their patent ‘Third-party on-line accounting system and method thereof’ is violated by Google’s AdSense service. The patent details a method of providing accounting and statistical information about ads served by a third party to a website on behalf of advertisers. According to InformationWeek, the case marks the fourth time Google has been sued for patent infringement this year, after being sued 13 times for patent violation last year.

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Published by Reinout te Brake

Reinout is a games investor and strategic business consultant specializing in the games industry. Reinout established his credentials through his own successful investments, start-ups, consulting and (advisory) board positions that led through time to strong bonds with key stakeholders in this fast paced industry. He is known for his outstanding results in the gaming industry. He has worked with many game studios around the globe and is therefore well known in the international gaming industry. Check out his games podcast;

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