Casual Games News for the Week

Here are this week’s highlights of casual games news in brief:
For those willing to enter the casual games industry, casualgaming.biz published an article with ten tips to succeed in the casual games space. These tips cover several issues like the most appropriate business models, social networks and audiences.

It looks like Google is finally taking the plunge into in-game advertising. According to a report in VentureBeat, their in-game ad technology works for console, online, mobile and PC games, but for the moment, they will begin using it just in web-based PC games. This move will represent a challenge to in-game ad firms like IGA and Double Fusion, which are currently dominating this market.

Free online games site, AddictingGames, will launch in the 3Q of 2008 a Game Performance Bonus Program that will reward the most successful developers. The bonus will be awarded to the developers of the top 25 games, measured by number of game plays. “AddictingGames is launching new games every day and works with more than one-thousand developers,” said Kate Connally, Vice President, AddictingGames. “With the emergence of flash games as an industry, there is a huge pool of talented new game designers that have been driving this growth. The bonus program gives us an additional way to reward their creativity and hard work.”

The casual games developer and publisher iWin, is developing a framework, called Games Go Social, that will allow developers of casual games, to turn them into multi-player social games. The first game released under this framework is the well known match-three Jewel Quest II, which will be distributed in Facebook. The game can be played here:http://apps.facebook.com/jewelquestii.The GaGoSo system takes top casual game brands and puts them into a social framework allowing friends to challenge each other within the same instance of a given level or board.

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Published by Reinout te Brake

Reinout is a games investor and strategic business consultant specializing in the games industry. Reinout established his credentials through his own successful investments, start-ups, consulting and (advisory) board positions that led through time to strong bonds with key stakeholders in this fast paced industry. He is known for his outstanding results in the gaming industry. He has worked with many game studios around the globe and is therefore well known in the international gaming industry. Check out his games podcast; https://www.game-consultant.com

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