Location-based social network GyPSii enters Chinese market

GyPSii, the social network that allows users to pinpoint their friends’ locations, is launching in China through a partnership with handset company Ramar.

According to the terms of the deal, Ramar will embed traditional and simplified Chinese versions of the GyPSii application on its Amsam devices. Ramar will then sell the GyPSii-enabled phones from its stores and other retail outlets in China.

GyPSii claims the new devices will be the first in China to combine GPS capabilities and social networking into a single user interface. “GyPSii makes full use of both the camera and GPS functions of our devices and is the only application to provide a completely integrated set of lifestyle features for customers to use and enjoy,” says Shelley He, Ramar’s VP of business, development and sales.

The companies did not reveal the financial terms of the deal but said they have made provisions for revenue sharing based on “current business models” for mobile social networking, including advertising. GyPSii claims to operate in more than 55 countries through partnerships with mobile operators such as Research In Motion (RIM) and Garmin. Most recently, the company struck a deal with Samsung to embed the GyPSii application on the Omnia smartphone.

According to ABI Research, the mobile location-based networking market is set to grow rapidly over the next five years to total USD3.3bn in 2013.

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Published by Reinout te Brake

Reinout is a games investor and strategic business consultant specializing in the games industry. Reinout established his credentials through his own successful investments, start-ups, consulting and (advisory) board positions that led through time to strong bonds with key stakeholders in this fast paced industry. He is known for his outstanding results in the gaming industry. He has worked with many game studios around the globe and is therefore well known in the international gaming industry. Check out his games podcast; https://www.game-consultant.com

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