Google China to launch MP3 search to compete with Baidu

Google China is set to launch an MP3 search feature this month, according Google China is reportedly in talks with a number of record labels over copyright, distribution and profit-sharing agreements. Chinese music search and download site,, is likely to partner with Google China, according to

Record labels and other strategic partners could share advertising revenue with Google, although details of the business model are still being hammered out. It is also unclear under what terms and conditions customers would access and play the songs they retrieve with the new search service. It could be a free service at first, but the music may be encrypted to avoid widespread distribution and sharing.

With its new MP3 search feature, Google China would compete directly with Baidu, which accounts for 30% of MP3 search traffic in China. Although it dominates the Chinese market, Baidu has had difficulty negotiating copyright agreements with record labels.

Google does not yet provide MP3 search in any other market.

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Published by Reinout te Brake

Reinout is a games investor and strategic business consultant specializing in the games industry. Reinout established his credentials through his own successful investments, start-ups, consulting and (advisory) board positions that led through time to strong bonds with key stakeholders in this fast paced industry. He is known for his outstanding results in the gaming industry. He has worked with many game studios around the globe and is therefore well known in the international gaming industry. Check out his games podcast;

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