Newspaper publisher Gannett has invested USD10m in New York-based live video streaming startup Mogulus for a minority stake in the company.
For example, earlier this year, a video recorded interview with former presidential hopeful Senator Hillary Clinton was streamed on Mogulus by the Argus Leader of Sioux Falls, South Dakota, one of Gannett’s newspapers. The interview, notorious for Clinton’s comments about the assassination of Robert F Kennedy, was widely watched and considered a coup for Gannett.
The company, which employs 20, has two revenue models, its current free ad-supported content and a pay-for-usage content which is under development. The company says that since it launched its open beta site last November, the site has garnered more than three million unique viewers and the viewing audience has doubled every 60 days for the past 10 months. More than 100,000 producers, ranging from video bloggers and independents to large media companies including Gannett and Fox, have launched their own Mogulus channels. Mogulus competitors include Paltalk, Stikam, Kyte, Ustream and Justin.tv.