AddictingGames will honor the games industry’s best of the best with the first-ever multiplatform awards show exclusively for online games. The Most AddictingGames Awards (working title) will bow summer 2009 in a multiplatform event featuring online and on-air components presented across the Nickelodeon/MTVN Kids and Family Group portfolio of cable networks and web sites. The announcement was made today by Dave Williams, Senior Vice President and General Manager, Nickelodeon Kids and Family Games Group, as part of a keynote presentation at the Casual Connect Conference in Seattle.
The Awards will pay tribute to the greatest online games in categories including: “Most Sporty Sports Game”; “Most Impossible Game”; “Most Tense Escape Game”; “Most Excellent Driving Game”; and “Most Addicting Game”; among many more to be announced. Additional details about the forthcoming Awards will be released over the coming months.
“We have so many talented creators that have developed hundreds of games for the AddictingGames’ library,” said Williams. “This community has helped make AddictingGames the number-one gaming site for teens and they deserve to be honored for their achievements. The Most AddictingGames Awards will give us the opportunity to recognize their creativity.”
With a library of more than 3,000 games, AddictingGames is the number-one independent gaming site, and the top destination for male gamers ages 12-24. Impulsive, popular and user-driven, AddictingGames brings teens and college students games as fresh and relevant to them as pop culture. With double-digit traffic growth every month, the site’s average visitors of 10.7 million uniques spend more than 30 minutes on the site (source: comScore June 2008).
This year, AddictingGames will add 75 exclusive self-published titles and 600+ titles from game developers around the world. To build its community of gamers, AddictingGames has been adding a platform of new community and social networking-oriented features and will soon launch profiles, buddy-list based high scores and chat. New community features, such as reviews and ratings, have already generated more than 850,000 game reviews and 900,000 ratings. The site hosts several “Create and Share Games” that visitors can play, customize, and share with their friends. The first of these to launch — “Pencil Racer” — generated one million game plays in its first three weeks on the site. Additionally, in its first extension off of the PC, the site also launched AddictingGames’ Qwikies — a series of flash-based mini-games for Verizon Wireless customers.
AddictingGames is part of the Nickelodeon Kids and Family Games Group, which has invested $100 million in the casual gaming arena. The Nickelodeon Kids and Family Group portfolio of digital sites, which serve kids, tweens, teens, and parents, focus on the activities that its audiences participate in most online: gaming, socialization and community, and video. According to comScore (June 2008), Nickelodeon Kids and Family digital ranks as the number-one kids and family online destination in total time spent and visits with 28.6 million unique visitors.