Other sites and applications in the top 10 include Bebo, Windows Media Player, MSN Messenger, eBay and YouTube, all of which averaged at least 500m online minutes per month over the past year. The fastest growing site is Facebook, which increased its total minutes by 1.8bn. YouTube came second with growth of 196m minutes.
Nielsen analyst Alex Burmaster says it is “incredible” how much market share is taken up by only 10 sites and applications. “This means that thousands of other sites are competing for a much smaller share of the pie than they might think.”
Competition is becoming even more fierce because Britons are not spending significantly more time online, but websites are “springing up” all the time, Burmaster says. Over the past year, UK internet users spend almost 34bn minutes on websites and internet-related applications each month.