Ad firm ContextWeb raises USD26m

ContextWeb, a NewYork-based contextual ad company, has raised over USD26m of a USD30m fourth round of funding, according to PEHub.

Investors include Investor Growth Capital along with return backers Draper Fisher Jurvetson, DFJ Gotham Ventures and Updata Ventures. Investment bank Savvian advised on the deal. ContextWeb, established in 20045, has now raised a total of USD53m. The company will use the funding to expand ADSDAZ, its online ad exchange, and to hire extra staff.

According to PaidContent, Savvian has invested in several ad companies over the past year, including online blog advertising network Federated Media. Savvian is also reportedly raising USD20m for SocialMedia.

Published by Reinout te Brake

Reinout is a games investor and strategic business consultant specializing in the games industry. Reinout established his credentials through his own successful investments, start-ups, consulting and (advisory) board positions that led through time to strong bonds with key stakeholders in this fast paced industry. He is known for his outstanding results in the gaming industry. He has worked with many game studios around the globe and is therefore well known in the international gaming industry. Check out his games podcast; https://www.game-consultant.com

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