UK online ad spending slows

UK firms increased their online ad spend by only 6% in Q1 2008, compared to the 21% rise in the same period last year, according to the Institute of Practitioners in Advertising (IPA).

Of 250 companies surveyed, only 19% increased their online ad budgets for Q2, compared to 27% in Q1. A further 12% report a downward revision during Q2, in contrast to 5% in the previous three months.

IPA chairman Moray MacLennan blames the falling figures on the country’s current economic climate, warning that it will continue to slowdown in coming months. To combat the situation MacLennan recommends that companies focus on cost control and strive for more innovative and original ads.

Published by Reinout te Brake

Reinout is a games investor and strategic business consultant specializing in the games industry. Reinout established his credentials through his own successful investments, start-ups, consulting and (advisory) board positions that led through time to strong bonds with key stakeholders in this fast paced industry. He is known for his outstanding results in the gaming industry. He has worked with many game studios around the globe and is therefore well known in the international gaming industry. Check out his games podcast;

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