Google’s virtual world



After a lot of rumors about it, it’s finally confirmed: Google launched its very own virtual world, Lively.

In order to access you just need to have a Google account, and at the moment, it’s available only for Windows.

In Lively, you can create your avatar, and interact with others, by choosing from different animations for it, like shaking hands or sitting down. There are many rooms to visit: the Superhero HQ, a cafe, and an island, are only a few examples. There are also other interesting features like chat, the possibility to watch YouTube videos and to share photos.

Provided Orkut, didn’t prove to be popular enough to compete with Facebook or MySpace, Lively might be Google’s attempt to finally make it in the social network market.

Lively could also provide a very interesting possibility for advertisers. Since Google has a system that can determine players’ behaviors, there’s a huge potential for segmentation, and therefore for in-game ads.

Published by Reinout te Brake

Reinout is a games investor and strategic business consultant specializing in the games industry. Reinout established his credentials through his own successful investments, start-ups, consulting and (advisory) board positions that led through time to strong bonds with key stakeholders in this fast paced industry. He is known for his outstanding results in the gaming industry. He has worked with many game studios around the globe and is therefore well known in the international gaming industry. Check out his games podcast; https://www.game-consultant.com

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