After a lot of rumors about it, it’s finally confirmed: Google launched its very own virtual world, Lively.
In order to access you just need to have a Google account, and at the moment, it’s available only for Windows.
In Lively, you can create your avatar, and interact with others, by choosing from different animations for it, like shaking hands or sitting down. There are many rooms to visit: the Superhero HQ, a cafe, and an island, are only a few examples. There are also other interesting features like chat, the possibility to watch YouTube videos and to share photos.
Lively could also provide a very interesting possibility for advertisers. Since Google has a system that can determine players’ behaviors, there’s a huge potential for segmentation, and therefore for in-game ads.