Video aggregation site Mevio has won USD15m in a Series C round led by Crosslink Capital, with Kleiner Perkins Caufield & Byers, Sequoia Capital, Sherpalo Ventures and DAG Ventures also participating. The investment brings the total capital raised by Mevio to USD38m, according to media blog NewTeeVee.
Formerly known as PodShow, Mevio hosts branded video channels featuring shows and music, as well as user-generated content. The firm, which claimed 9m unique visitors in May, says it will use the new capital to launch new vertical channels and strike new syndication deals.
“The first wave of online video was a total failure for brand advertisers,” says MEVIO CEO and co-founder Ron Bloom. “Online companies have to provide audience and frequency at a scale to compete with traditional broadcast, and build it around brand-safe content.”
Mevio expects page-views to exceed 140m in Q2. If true, this would represent a 1,800% increase from the previous quarter.