Despite the growing popularity of online television, 94% of US viewers prefer to watch programmes on traditional TV sets, according to Nielson. In addition, 65% of those surveyed said they had never watched a programme via the internet that had already been on TV.
However, 85% of viewers who do watch TV online say they go to find a specific programme they miss when it was first broadcast. “This indicates the critical importance of strong marketing and the success that major networks are having by taking popular programmes to the online platform,” Nielson says.
Many people also use the net to find out more information about their favourite shows. Some 39% read information about a cast member, 38% read previews and 22% watch blooper or outtake reels.