Almost all US TV viewers favour traditional sets

Despite the growing popularity of online television, 94% of US viewers prefer to watch programmes on traditional TV sets, according to Nielson. In addition, 65% of those surveyed said they had never watched a programme via the internet that had already been on TV.

However, 85% of viewers who do watch TV online say they go to find a specific programme they miss when it was first broadcast. “This indicates the critical importance of strong marketing and the success that major networks are having by taking popular programmes to the online platform,” Nielson says.

Many people also use the net to find out more information about their favourite shows. Some 39% read information about a cast member, 38% read previews and 22% watch blooper or outtake reels.

Published by Reinout te Brake

Reinout is a games investor and strategic business consultant specializing in the games industry. Reinout established his credentials through his own successful investments, start-ups, consulting and (advisory) board positions that led through time to strong bonds with key stakeholders in this fast paced industry. He is known for his outstanding results in the gaming industry. He has worked with many game studios around the globe and is therefore well known in the international gaming industry. Check out his games podcast;

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