UK ad spend growth predictions fall 2%

Poor growth in the UK economy has led analysts Group M to downgrade their 2008 growth predictions for the ad industry from 6% to 4%.

The traditional media sector – including TV, newspaper, cinema, radio and outdoor advertising – will be the hardest hit in 2008, the group predicts. TV ads will be down 2%, followed by national news paper ads (-3%), and regional newspaper ads (-4%).

However, internet advertising will go someway to dispel the loss, as advertisers are predicted to increase online investment by 27%. Group M notes that mainstream brand advertisers are currently spending “negligible” amounts online and are actively seeking to invest more rather than less.

Published by Reinout te Brake

Reinout is a games investor and strategic business consultant specializing in the games industry. Reinout established his credentials through his own successful investments, start-ups, consulting and (advisory) board positions that led through time to strong bonds with key stakeholders in this fast paced industry. He is known for his outstanding results in the gaming industry. He has worked with many game studios around the globe and is therefore well known in the international gaming industry. Check out his games podcast; https://www.game-consultant.com

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