EA executive leaves to start iPhone games firm

A senior development engineer at computer game publisher Electronic Arts (EA), Neil Young, has left to form iPhone games startup Ngmoco, reports VentureBeat. Young leaves after 11 years at EA, during which he was reportedly responsible for big-selling games, including ‘The Lord of the Rings,’ and ‘Sims 2’. Most recently he headed EA’s casual and social games division, Blueprint Group. Young will reportedly continue to act as an advisor to EA.

“We are finally at the place where we can reinvent the experiences and the economics of the mobile games business,” says Young, speaking to VentureBeat. “The industry has been stagnant for a few years. I feel the iPhone is a real opportunity to change that industry.”

Ngmoco will design and publish games specifically for the iPhone, particularly focusing on the new 3G version of the device which launched earlier this month. Games and other applications will be available to buy through the iPhone App Store, which was announced in Mar as a platform for third party developers.

Young, who previously worked as VP for product development at Virgin Interactive, will be replaced at the Blueprint division by EA veteran Louise Castle. A separate games division that is part of Blueprint, called Maxis, will be headed by fellow EA employee Lucy Bradshaw.

Published by Reinout te Brake

Reinout is a games investor and strategic business consultant specializing in the games industry. Reinout established his credentials through his own successful investments, start-ups, consulting and (advisory) board positions that led through time to strong bonds with key stakeholders in this fast paced industry. He is known for his outstanding results in the gaming industry. He has worked with many game studios around the globe and is therefore well known in the international gaming industry. Check out his games podcast; https://www.game-consultant.com

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