Hulu.com; It’s cheaper to run ads during “The Office” on Hulu than NBC.com

Want to advertise on a network TV show on the Web? Try Hulu. It’s cheaper to run ads during “The Office” on Hulu than NBC.com.

A media buyer who said ad rates at Hulu are in the $25 to $30 CPM range, or cost per one thousand impressions, while rates on NBC.com are $35-plus. (NBC co-owns Hulu with Fox.) The catch: you can’t buy individual shows on Hulu, just demographics across many shows.

Hulu’s ad rates are still higher than network TV, but that’s a pretty big come-down from the $60 to $70 CPM range we were hearing about earlier this spring.

The ability to guarantee placement in individual shows allows network sites to command higher pricing. Disney’s (DIS) ABC.com, for example, is asking $45 to $65 CPMs for online ads in “Desperate Housewives” and “Lost.”

Published by Reinout te Brake

Reinout is a games investor and strategic business consultant specializing in the games industry. Reinout established his credentials through his own successful investments, start-ups, consulting and (advisory) board positions that led through time to strong bonds with key stakeholders in this fast paced industry. He is known for his outstanding results in the gaming industry. He has worked with many game studios around the globe and is therefore well known in the international gaming industry. Check out his games podcast; https://www.game-consultant.com

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