Camp Rock Breaks Records for Disney Online

Disney.com reached record traffic levels with the online streaming of the new Disney Channel original movie Camp Rock, which attracted 863,000 video plays during the one-day event.

The online streaming, which began at 5 p.m. on June 23 and ended at 11:59 p.m. on June 24, increased traffic to Disney.com by 37 percent compared to the previous day. Unique visitor traffic overall to Disney.com XD on June 23 was 953,592, more than twice the previous one-day record of 465,421. Meanwhile, Camp Rock websites scored 1.9 million visitors and 10 million page views during the entire event as well.

Camp Rock’s online success follows the movie’s weekend premiere, which delivered 24.5 million total television viewers across the U.S. and Canada, reaching 6 million kids 6 to 11 and more than 6.1 million tweens 9 to 14. Disney Channel’s debut of Camp Rock ranks as cable’s number one entertainment telecast of the 2007/08 season, with 8.9 million total viewers. On ABC, the movie was the number one summer Saturday entertainment telecast on any broadcast network in nearly six years, and is ABC Family’s number one movie broadcast ever among kids 6 to 11 and tweens 9 to 14.

Published by Reinout te Brake

Reinout is a games investor and strategic business consultant specializing in the games industry. Reinout established his credentials through his own successful investments, start-ups, consulting and (advisory) board positions that led through time to strong bonds with key stakeholders in this fast paced industry. He is known for his outstanding results in the gaming industry. He has worked with many game studios around the globe and is therefore well known in the international gaming industry. Check out his games podcast; https://www.game-consultant.com

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