The online streaming, which began at 5 p.m. on June 23 and ended at 11:59 p.m. on June 24, increased traffic to Disney.com by 37 percent compared to the previous day. Unique visitor traffic overall to Disney.com XD on June 23 was 953,592, more than twice the previous one-day record of 465,421. Meanwhile, Camp Rock websites scored 1.9 million visitors and 10 million page views during the entire event as well.
Camp Rock’s online success follows the movie’s weekend premiere, which delivered 24.5 million total television viewers across the U.S. and Canada, reaching 6 million kids 6 to 11 and more than 6.1 million tweens 9 to 14. Disney Channel’s debut of Camp Rock ranks as cable’s number one entertainment telecast of the 2007/08 season, with 8.9 million total viewers. On ABC, the movie was the number one summer Saturday entertainment telecast on any broadcast network in nearly six years, and is ABC Family’s number one movie broadcast ever among kids 6 to 11 and tweens 9 to 14.