One of the take aways of the social gaming summit last week was that even casual MMOGs need to focus on their hardcore players as that is their source of paying players. David Perry of Acclaim noted in one panel that the players of Dance Online monetize far better than the players of “traditional” MMOGs that Acclaim operates:
As for who’s paying, Perry (Acclaim) expected most microtransactions to come from hardcore MMORPG playerskitting out the avatars with fancy armor and such. Instead, it comes from Dance. The game is a simple dancing activity, but because users spend so much time looking at their avatars, the appearance and identity becomes even more important.
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