Europe is the world’s largest potential market for the videogame industry, but it’s also the least mature according to Forbes.com.
The business site referred to market research from IDG showing that the European market generated USD 17.9 billion in revenues in 2007 – less than the USD 18.8 billion in revenues generated by the US – despite having more than twice the population.
The Forbes article claims that videogames aren’t as widely accepted in Europe as they are in the States, and that the worldwide development community has focused on capturing the hardcore US gamers – paying less attention to European players who prefer short, so-called casual games.
Games with “guns and gore” don’t sell as well in Europe because casual games fit the European lifestyle better – people can play short games on trains and subways on their way to work rather than spending hours at a stretch at a console to play long, epic tales.
Read on here!