A recent survey of RealGames suggests that casual games are positively affecting consumer habits and lifestyle choices

Billboards, TV ads and other campaigns seemingly bombard consumers throughout the year, calling out bad habits and suggesting various methods by which to quit.

With smoking-related diseases claiming an estimated 430,700 American lives each year (American Cancer Society), and an ongoing nationwide fixation on weight-loss and obesity, consumers are beginning to ignore the fads and turning to healthier habits as a method for relaxation, distraction and stress-relief throughout their day.

A recent survey commissioned by RealGames(TM), the Games Division of RealNetworks(R), Inc., suggests that casual games — played online by about 200 million each month according to the Casual Games Association — are positively affecting consumer habits and lifestyle choices.

The findings are telling:

Survey highlights:

— Of the 2,784 survey respondents reportedly watching their weight, 59 percent agree playing casual games provides a positive distraction from snacking and/or overeating, resulting in a reduced likeliness to overindulge.

— Of the 1,324 survey respondents who reported being smokers, 42 percent agree playing casual games provides a positive distraction from smoking, resulting in a reduced frequency of tobacco use.

— 28 percent of survey respondents who feel that playing casual games distracts them from eating reported using game play as a means to reduce their food intake.

— 42 percent of those who feel that playing casual games distracts them from smoking reported using game play as a means to reduce their smoking.

— Smokers typically play casual games on weekdays after work, before they go to sleep or on the weekends. This is often the time when they may have more freedom to take a smoke break (vs. while at work).

— Hidden picture games are the most popular among smokers. “Little Shop of Treasures” and “Mysteryville” are favorites in this genre.

— Participants most commonly report feeling “relaxed and relieved of stress” after a typical game break during their day. Casual games are the healthier break!

Published by Reinout te Brake

Reinout is a games investor and strategic business consultant specializing in the games industry. Reinout established his credentials through his own successful investments, start-ups, consulting and (advisory) board positions that led through time to strong bonds with key stakeholders in this fast paced industry. He is known for his outstanding results in the gaming industry. He has worked with many game studios around the globe and is therefore well known in the international gaming industry. Check out his games podcast; https://www.game-consultant.com

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