M:Metrics cuts staff following comScore takeover

Mobile research firm M:Metrics is reducing its 80-strong staff, following its acquisition by larger analytics firm comScore. Job cuts will hit the firm’s finance, accounting and engineering departments, in a bid to offset redundancies associated with the takeover, says M:Metrics CEO

Will Hodgman, quoted by paidContent. The exec would not disclose how many employees will leave the Seattle-based firm, but says it is a “relatively small amount”. “The positions that we will continue to maintain are in the mobile division,” says Hodgman. “The kernel of truth is that this [acquisition] has always been about the mobile side.”

As part of the integration, employees at comScore’s Seattle office will move into M:Metrics’ headquarter. The CEO acknowledged that integrating both firms’ data will take longer than combining operations. Hodgman says the transaction, announced last month for USD44.3m, will be worth nearly USD50m, including stock awards to employees and executives and some additional expenses.

Published by Reinout te Brake

Reinout is a games investor and strategic business consultant specializing in the games industry. Reinout established his credentials through his own successful investments, start-ups, consulting and (advisory) board positions that led through time to strong bonds with key stakeholders in this fast paced industry. He is known for his outstanding results in the gaming industry. He has worked with many game studios around the globe and is therefore well known in the international gaming industry. Check out his games podcast; https://www.game-consultant.com

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