Newspapers more trustworthy than online sites

Around 48% of US consumers say they trust a product more if they find it in a newspaper after seeing it online, a Google-commissioned survey reveals.

The study, conducted by Clark, Martire & Bartolomeo, also found that the majority of consumers (52%) say they are more likely to buy an item if they see it also in a newspaper.

Just 30% of respondents use the web to find more information about a product. However, among those who research a product after seeing it in a newspaper, 67% do it online and nearly 70% make a purchase following their additional research.

Published by Reinout te Brake

Reinout is a games investor and strategic business consultant specializing in the games industry. Reinout established his credentials through his own successful investments, start-ups, consulting and (advisory) board positions that led through time to strong bonds with key stakeholders in this fast paced industry. He is known for his outstanding results in the gaming industry. He has worked with many game studios around the globe and is therefore well known in the international gaming industry. Check out his games podcast;

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