The Walt Disney Company has begun streaming full-length films through its website, in a tie-in with its summer TV schedule.
Films will be shown in the US through Disney.com for a week after they are shown on Disney-owned TV station ABC. While Disney lets viewers stream select TV shows, the move marks the first time that it has offered film content for free.
Throughout the summer, ABC will screen a different Disney film each Saturday night as part of its ‘Wonderful World of Disney’ season. These films will then be shown online on the following Monday to Friday. Among the titles included in the trial are ‘Finding Nemo’, ‘Monsters Inc’, ‘Confessions of a Teenage Drama Queen’ and ‘Peter Pan’
The move follows a number of recent online developments by Disney. Earlier this month the entertainment giant merged the Walt Disney Internet Group (WDIG) with video game unit Disney Interactive Studios (DIS). Meanwhile, in Apr it expanded its Seattle-based technical and advertising staff from 300 to 400 in a bid to boost its digital focus.
Digital versions of Disney films are currently available to buy through the iTunes download store.