Social networks grab 3.4% of online UK ad spend

Social networks will account for just 3.4% of UK online ad spend this year, or GBP115m (USD225m) says eMarketer.

However, this represents a 77% increase from 2007, when social networks only received GBP65m (USD130m) from advertisers, amounting to 2.5% of total UK web ad spend. eMarketer expects UK internet spending on social networks to increase by 148% over the next five years, totalling GBP285m (USD533m) in 2012, or 5.5% of the UK web ad spend that year.

“Though social network advertising is forecast to grow aggressively this year, it will only do so if social network operators can develop substantial metrics showing the value and performance of the advertising,” says eMarketer analyst Debra Aho Williamson.

Published by Reinout te Brake

Reinout is a games investor and strategic business consultant specializing in the games industry. Reinout established his credentials through his own successful investments, start-ups, consulting and (advisory) board positions that led through time to strong bonds with key stakeholders in this fast paced industry. He is known for his outstanding results in the gaming industry. He has worked with many game studios around the globe and is therefore well known in the international gaming industry. Check out his games podcast;

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