ProSiebenSat.1 has acquired Feeem Media, a Munich-based firm that owns female-focused lifestyle portal, Fem.com. The Glam Media rival adds to ProSiebenSat.1’s portfolio of websites and is its first online asset that specifically targets women, ProSiebenSat.1 claims and says it aims to expand Fem.com’s portal of 20 sites – covering topics such as beauty, fashion and celebrities – across Europe by the end if 2008.
“Our goal is to position Fem.com in the mid-term as one of Europe’s leading women’s content networks and to repeat the success of the example set by Glam.com in the US,” says ProSiebenSat.1 executive Dr. Marcus Englert.
German media firm, ProSiebenSat.1, owns 26 commercial TV stations, 24 pay TV channels and 22 radio networks and operates across Europe. Its online network, ProSiebenSat.1 Networld includes consumer video site and German YouTube rival MyVideo, social network Lokalisten.de, VoD portal Maxdome and weather site Wetter.com. ProSiebenSat.1 claims its sites have more than 2.8bn page impressions per month, making it Germany’s biggest online network.
The move comes in the same week that US lifestyle portal Glam Media announced it is to launch a parenting-focused division, Glam Family, in Q3 2008. The appointment follows the recent launch of Glam Media’s video and ad platform and last month’s rumours that the firm turned down a USD1.3bn buyout offer.
Terms of the 100% Feeem Media acquisition were not disclosed.