Disney merges online and games units

Disney has consolidated its digital properties by merging Walt Disney Internet Group (WDIG) and video game unit Disney Interactive Studios (DIS), reports PaidContent.

The new division will be called Disney Interactive Media Group (DIMG) and will be led by former WDIG president Steve Wadsworth. The move, which is effective immediately, puts WDIG in control of all Disney-branded interactive digital media and entertainment across games, online and mobile platforms.

“Digital media is a high priority for our company, and focusing all of our Disney-branded interactive digital media efforts in one group will ensure we are best positioned to maximize this emerging and dynamic opportunity,” says Disney CEO Bob Iger in a leaked email. “The uniqueness of the Disney brand provides us an opportunity and an imperative to create a unified Disney-branded experience and community across all connected devices.”

The new division aims to take advantage of internet increased connectivity with console and handheld games, while online casual games continue to grow in popularity.

WDIG owns a portfolio of websites which includes Disney.com, Family.com and Movies.com. It has also developed various virtual worlds including Club Penguin and Pirates of the Caribbean Online. DIS meanwhile publishes and distributes video games such as ‘Finding Nemo: Escape to the Big Blue’, ‘Ratatouille: The Video Game’ and ‘Chicken Little’.

Published by Reinout te Brake

Reinout is a games investor and strategic business consultant specializing in the games industry. Reinout established his credentials through his own successful investments, start-ups, consulting and (advisory) board positions that led through time to strong bonds with key stakeholders in this fast paced industry. He is known for his outstanding results in the gaming industry. He has worked with many game studios around the globe and is therefore well known in the international gaming industry. Check out his games podcast; https://www.game-consultant.com

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