Ashton Kutcher’s Katalyst Media To Release Interactive Web Content

Katalyst Media founders Ashton Kutcher and Jason Goldberg were in Silicon Valley today.

They stopped by TechCrunch HQ (aka my house) before heading off to more important meetings with Dan Rosensweig at Quadrangle Group (and the former COO of Yahoo) and YouTube cofounder Chad Hurley.

The reason for the visit? They are preparing to launch new interactive web content (with an emphasis on the interactive part) and are doing a bit of a road show to see what Silicon Valley thinks of their ideas. I had a chance to see some of the content and hear their monetization strategy. And while I can’t say much yet, this is clearly going to be really entertaining stuff. Advertisers in particular are likely to flock to the platform.

Read here!

Published by Reinout te Brake

Reinout is a games investor and strategic business consultant specializing in the games industry. Reinout established his credentials through his own successful investments, start-ups, consulting and (advisory) board positions that led through time to strong bonds with key stakeholders in this fast paced industry. He is known for his outstanding results in the gaming industry. He has worked with many game studios around the globe and is therefore well known in the international gaming industry. Check out his games podcast; https://www.game-consultant.com

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