The new role, which was created by the recent merger of Granada Ventures and Granada International, will put Antonioni in charge of global marketing and licensing for ITV content. The move comes as ITV plans to increase its online sales team in a bid to reach its online revenue target of GBP150m (USD296m) by 2010, reports MediaWeek.
Under the appointment, Antonioni will oversee ITV’s core TV brands such as ‘Coronation Street’, ‘Dancing on Ice’ and ‘Hell’s Kitchen’. The merged Granada International and Granada Ventures division sells TV content to overseas broadcasters, publishers and online video services. Antonioni, who has held senior marketing roles at Sony Pictures, Time Warner and the Walt Disney Company, most recently served as an industry consultant.
In a separate move, ITV reportedly aims to boost its online advertising sales team from 22 to more than 50 employees by Jul. The move is designed to boost online revenues for properties which include ITV.com and social network Friends Reunited. This follows last month’s Friends Reunited relaunch in which the site dropped its subscription model in favour of a free service. In Apr the MD of ITV broadband, Annelies Van Den Belt, also announced she was leaving the broadcaster after just 15 months.