ITV appoints new brand chief and plans to expand ad sales

ITV has appointed former Marvel Entertainment and Warner Brothers executive, Gustavo Antonioni, as its commercial brand director.

The new role, which was created by the recent merger of Granada Ventures and Granada International, will put Antonioni in charge of global marketing and licensing for ITV content. The move comes as ITV plans to increase its online sales team in a bid to reach its online revenue target of GBP150m (USD296m) by 2010, reports MediaWeek.

Under the appointment, Antonioni will oversee ITV’s core TV brands such as ‘Coronation Street’, ‘Dancing on Ice’ and ‘Hell’s Kitchen’. The merged Granada International and Granada Ventures division sells TV content to overseas broadcasters, publishers and online video services. Antonioni, who has held senior marketing roles at Sony Pictures, Time Warner and the Walt Disney Company, most recently served as an industry consultant.

In a separate move, ITV reportedly aims to boost its online advertising sales team from 22 to more than 50 employees by Jul. The move is designed to boost online revenues for properties which include and social network Friends Reunited. This follows last month’s Friends Reunited relaunch in which the site dropped its subscription model in favour of a free service. In Apr the MD of ITV broadband, Annelies Van Den Belt, also announced she was leaving the broadcaster after just 15 months.

Published by Reinout te Brake

Reinout is a games investor and strategic business consultant specializing in the games industry. Reinout established his credentials through his own successful investments, start-ups, consulting and (advisory) board positions that led through time to strong bonds with key stakeholders in this fast paced industry. He is known for his outstanding results in the gaming industry. He has worked with many game studios around the globe and is therefore well known in the international gaming industry. Check out his games podcast;

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