BrightRoll axes rich-media ad fees

Online video advertising network BrightRoll has scrapped additional fees for video rich ad content. This allows advertisers to launch and distribute video ad campaigns through a single platform, at no extra cost.

The move is a response to industry-wide demand from advertisers who want a more cost-effective and scalable way to widely distribute video ads, says BrightRoll.

The move comes two months after BrightRoll began supporting high-definition video ads across its network. This allows ad campaigns using premium quality, large-format video clips.

California-based BrightRoll claims to be the largest video ad network in the world, serving more than 1bn ads in the last year. The firm, which raised USD5m in Series B funding last Oct, claims HP, Wal-Mart and CBS among its clients.

Published by Reinout te Brake

Reinout is a games investor and strategic business consultant specializing in the games industry. Reinout established his credentials through his own successful investments, start-ups, consulting and (advisory) board positions that led through time to strong bonds with key stakeholders in this fast paced industry. He is known for his outstanding results in the gaming industry. He has worked with many game studios around the globe and is therefore well known in the international gaming industry. Check out his games podcast;

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