Online video advertising network BrightRoll has scrapped additional fees for video rich ad content. This allows advertisers to launch and distribute video ad campaigns through a single platform, at no extra cost.
The move is a response to industry-wide demand from advertisers who want a more cost-effective and scalable way to widely distribute video ads, says BrightRoll.
The move comes two months after BrightRoll began supporting high-definition video ads across its network. This allows ad campaigns using premium quality, large-format video clips.
California-based BrightRoll claims to be the largest video ad network in the world, serving more than 1bn ads in the last year. The firm, which raised USD5m in Series B funding last Oct, claims HP, Wal-Mart and CBS among its clients.