Comcast is buying Mountain View contact management company Plaxo and plans to incorporate into all its offerings features intended to help people synchronize their address books and connect socially online.
The cable company said social networking and other services will be added to its Comcast.net, Fancast.com and Fandango.com Web sites. Cable subscribers eventually will also be able to access the services through their set-top boxes and other devices.
“We think the combination of Plaxo and Comcast together can supercharge both of our products,” said Sam Schwartz, executive vice president of Comcast Interactive Media. “Comcast is looking at Plaxo to become the social media backbone of its products.”
Plaxo is a 50-employee company funded by investors ranging from Cisco Systems to former Yahoo CEO Tim Koogle.
The purchase price was not disclosed.