Mediaset, the Italian broadcaster owned by new Prime Minister Silvio Berlusconi, is partnering with Microsoft to broadcast video clips from its channels on MSN Video.
Under the deal, users will be able to stream and share videos from Mediaset’s three terrestrial channels, Canale 5, Italia 1 and Rete4. It will also be possible to post the clips on blogs opened in the Windows Live Spaces domain. Clips from the popular reality show ‘Grande Fratello’ – the Italian version of ‘Big Brother’ – will be among the first videos to feature on MSN, says Mediaset.
Mediaset shareholders have recently approved the company’s 2007 earnings. The media conglomerate posts a net profit of EUR506.8m (USD811.4m), stable from EUR505.5m (USD809.3m) the previous year. The firm generated consolidated revenues of EUR4.1bn (USD6.6bn) last year, up from EUR3.7bn (USD5.9bn) in 2006.
Microsoft claims more than 1.7m users visit MSN Video every day.