Sony is rumoured to be launching an online video service for the PlayStation 3 (PS3) game console in coming months, with the firm believed to be in negotiations with major studios to secure content for the service.
The company is declining to comment specifically on the rumours, with the confidentiality of the current negotiations believed to be at stake, but company sources suggest that the service will launch with both film and TV content delivered to the consoles via home broadband links and the PlayStation Network.
Online video for the PS3 has long been rumoured as the console already represents an integration of computer gaming and film viewing due to its Blu-ray DVD functionality. Sony is believed to be attempting to leverage the high definition display capabilities of the console to provide quality online video to compete with services from rival console, Microsofts Xbox 360, which provides almost 5,000 hours of online video through the Xbox Live service, including top TV shows that are available within days of screening.
Peter Dille, senior vice president of marketing for Sony Computer Entertainment America, admitted that the initiative is underway and says that although no concrete details can be provided on the service, it will represent a substantially different offering from those provided by rivals.