It was a relatively quiet week in the advertisement sector, with acquisitions featuring digital marketer iCrossing acquiring Germany’s digital marketing agency 3GNet, and marketing firm Morlex acquiring Ad Authority for USD3.5m in cash and 6.5m in shares of Morlex common stock. In terms of funding, Video ad technology firm visible world raised USD25m in series C funding, blog ad network Federated media received USD50m in funding and mobile ad firm mKhoj raised USD7.1m.
The gaming industry has graced us with a few interesting deals. First and foremost, the EC has given its backing to Vivendi’s USD8.9bn acquisition of games publisher Activision. In the US, NBCU is rumoured to have acquired a stake in Sci Entertainment, in India, game developer and publisher Ubisoft acquired an Indian mobile game studio helping the publisher to break in the mobile gaming marketing in south Asia, and, interestingly, marketing conglomerate WPP has unveiled its USD8.1m minority stake in Scottish game developer Realtime Networks. In the mean time EA has extended its USD2bn bid for Take-Two by another month.
In the music sector, headlines featured Chrysalis rejecting the bid offer from major labels and closing its bidding process, mainly due to a lower than expected bid. In StrategyEye’s view, the company may now re-evaluate its business model and strategy to diversify and seek new revenue streams (e.g. expand its Echo label or engage in more aggressive licensing and distribution deals). Other major deals include new music start-up PluggedIn launching with major labels and music-focused social network imeem raising funds from Sequoia.