Social media development firm Buddy Media is receiving USD6.5m in Series B funding, with the round led by Softbank Capital. Fourteen existing investors also participated in the round as well as Greycroft Partners and the European Founders Fund.
Buddy Media operates a number of casual entertainment platforms, including Pirates vs. Ninjas, Zombies vs. Werewolves and Pub Darts, and also creates branded applications on demand for third party sites, with clients including the Huffington Post, Anheuser-Busch and Priceline.
The company operates a rewards system over its own applications, with users able to trade in points scored from gaming for physical goods. Buddy Media is launching a social media ad network in tandem with the investment, working on a invitation-only model that will be extend to Facebook application developers and Open Social members.