Social media technology company Buddy Media gets USD6.5m funding

Social media development firm Buddy Media is receiving USD6.5m in Series B funding, with the round led by Softbank Capital. Fourteen existing investors also participated in the round as well as Greycroft Partners and the European Founders Fund.

Buddy Media operates a number of casual entertainment platforms, including Pirates vs. Ninjas, Zombies vs. Werewolves and Pub Darts, and also creates branded applications on demand for third party sites, with clients including the Huffington Post, Anheuser-Busch and Priceline.

The company operates a rewards system over its own applications, with users able to trade in points scored from gaming for physical goods. Buddy Media is launching a social media ad network in tandem with the investment, working on a invitation-only model that will be extend to Facebook application developers and Open Social members.

Published by Reinout te Brake

Reinout is a games investor and strategic business consultant specializing in the games industry. Reinout established his credentials through his own successful investments, start-ups, consulting and (advisory) board positions that led through time to strong bonds with key stakeholders in this fast paced industry. He is known for his outstanding results in the gaming industry. He has worked with many game studios around the globe and is therefore well known in the international gaming industry. Check out his games podcast; https://www.game-consultant.com

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