Mobile advertising company mKhoj gets USD7.1m funding

Mumbai-based mobile advertising firm mKhoj (khoj meaning Search in Hindi) is receiving USD7.1m in funding, with the round seeing participation from Kleiner Perkins, Caufield & Byers and Sherpalo Ventures.

mKhoj launched in 2006 as a mobile local shopping search service but has now moved to providing targeted ad distribution solutions for its clients and allowing online publishers to generate revenue through contextual advertising.

No information was given as to how the funding will be spent. mKhoj clients include Barcalys Bank, Lawrence & Mayo and Network 18. Company founder Naveen Tewari previously worked for telecoms-focused VC investment firm Charles River Ventures.

Published by Reinout te Brake

Reinout is a games investor and strategic business consultant specializing in the games industry. Reinout established his credentials through his own successful investments, start-ups, consulting and (advisory) board positions that led through time to strong bonds with key stakeholders in this fast paced industry. He is known for his outstanding results in the gaming industry. He has worked with many game studios around the globe and is therefore well known in the international gaming industry. Check out his games podcast; https://www.game-consultant.com

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